Posts
I've combined my blogs here into a new blog.
To see my recent posts, go to:
http://www.writingformarketers.com
See you there.
Wednesday, December 02, 2009
Monday, April 13, 2009
The two most important kinds of writing
If asked how many kinds of writing there are, most of us would create a long list. For instance, there is fiction, non-fiction, educational, sales, marketing, email, self-help, blog writing, and on and on and on.
Although you could make a case that each of these talks to a different audience and has different conventions, all of them have the same inherent weakness or strength. Every single one of them!
They are either boring or interesting.
How many of you have read a novel you couldn't put down? That's because the author made it interesting. Remember that novel you read the first two pages of and tossed? That author was boring. Same type of writing, different results.
Novels are pure stories. The same techniques that create powerful emotional involvement in a novel will create the same emotional involvement (and will to buy) in non-fiction. Jeff Walker (internet marketer, Product Launch guru) says that a good sales message is simply a story and uses all the techniques I give you below (and more).
Your job as a writer, marketer, salesperson, blogger, teacher, and every profession, is to make your products and services interesting to your customers. The words you choose and order in which you write them will either convince the reader to buy from you or turn away. And once the reader turns away, he or she is gone forever.
How do you make your writing interesting? Here are a few tips:
1. Create a memorable headline or first line. This line grabs the reader's attention in such a way that they must continue reading. You can do this with a controversial statement, an unusual fact, a question, or even a single provocative word. I learned this very early on writing newspaper headlines.
2. Put yourself into your writing. If you are absent, your writing will bore your readers. Remember, you bring experiences, biases, and insights into your subject that nobody else has. Insert your opinions, side comments, your unique style of thinking and talking, and people will eat up your prose.
3. Use vivid imagery. Your reader will relate to your material more if he or she can visualize it and relate it to their own experience. If you use a phrase that jogs a powerful memory or sense in your reader, they will stick with you longer.
4. Use dialogue even in non-fiction. Dialogue puts the reader into a scene where they can experience the events as they occur. It creates suspense, grounding, a sense of truth, and can guide the reader away from consciously thinking about whether or not to buy your product and into an emotional experience where buying what you sell is perfectly natural.
5. Use a strong call to action. If you write 500 pages and then don't tell your reader what to do with what they just learned, you have wasted your time. Every piece you write needs a call to action of some kind to tell the reader what to do with your material.
There are many other ways to make your writing interesting. However, if you apply these five, you will find yourself writing far better than most people. To get started, study writers you admire and marketers whose copy works. Look at each section and ask yourself how that writer did the things I outlined above. Then practice. Your first efforts might not work well but with practice you will improve.
If you want to learn more quickly, check out my writing protege program at www.leepound.com/protegeprogram.htm.
Now, go out and write the most INTERESTING prose you can come up with!
Although you could make a case that each of these talks to a different audience and has different conventions, all of them have the same inherent weakness or strength. Every single one of them!
They are either boring or interesting.
How many of you have read a novel you couldn't put down? That's because the author made it interesting. Remember that novel you read the first two pages of and tossed? That author was boring. Same type of writing, different results.
Novels are pure stories. The same techniques that create powerful emotional involvement in a novel will create the same emotional involvement (and will to buy) in non-fiction. Jeff Walker (internet marketer, Product Launch guru) says that a good sales message is simply a story and uses all the techniques I give you below (and more).
Your job as a writer, marketer, salesperson, blogger, teacher, and every profession, is to make your products and services interesting to your customers. The words you choose and order in which you write them will either convince the reader to buy from you or turn away. And once the reader turns away, he or she is gone forever.
How do you make your writing interesting? Here are a few tips:
1. Create a memorable headline or first line. This line grabs the reader's attention in such a way that they must continue reading. You can do this with a controversial statement, an unusual fact, a question, or even a single provocative word. I learned this very early on writing newspaper headlines.
2. Put yourself into your writing. If you are absent, your writing will bore your readers. Remember, you bring experiences, biases, and insights into your subject that nobody else has. Insert your opinions, side comments, your unique style of thinking and talking, and people will eat up your prose.
3. Use vivid imagery. Your reader will relate to your material more if he or she can visualize it and relate it to their own experience. If you use a phrase that jogs a powerful memory or sense in your reader, they will stick with you longer.
4. Use dialogue even in non-fiction. Dialogue puts the reader into a scene where they can experience the events as they occur. It creates suspense, grounding, a sense of truth, and can guide the reader away from consciously thinking about whether or not to buy your product and into an emotional experience where buying what you sell is perfectly natural.
5. Use a strong call to action. If you write 500 pages and then don't tell your reader what to do with what they just learned, you have wasted your time. Every piece you write needs a call to action of some kind to tell the reader what to do with your material.
There are many other ways to make your writing interesting. However, if you apply these five, you will find yourself writing far better than most people. To get started, study writers you admire and marketers whose copy works. Look at each section and ask yourself how that writer did the things I outlined above. Then practice. Your first efforts might not work well but with practice you will improve.
If you want to learn more quickly, check out my writing protege program at www.leepound.com/protegeprogram.htm.
Now, go out and write the most INTERESTING prose you can come up with!
Friday, January 02, 2009
Have a very successful 2009
We've seen such a difficult economy in the last few months that many people are discouarge about prospects for 2009. Watch to this inspirational video and then go out and make the new year the best one you have ever had.
Warm wishes for a great 2009,
Lee Pound
The Write Coach
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